Wētā Workshop Packaging

The project

I was commissioned to design the retail packaging for a new collectible line sold at the Wētā Workshop Unleashed gift store. The box had to sit alongside the existing Unleashed range and hold its own on shelf, housing the four collectible busts and the Totem Pole they combine into. I kept the graffiti-splattered Unleashed look the brand is known for, and shaped the layout so the product and the way it displays read clearly at a glance.